Rapper Lil Nas X unveiled a limited edition pair of “Satan shoes” that contain human blood and are limited to 666 pairs.
The “Old Town Road” singer is released the pair of shoes on March 29 as a collaboration with the custom sneaker brand MSCHF. The shoes start at $1,018 and contain “60cc ink and 1 drop of human blood.”
MSCHF x Lil Nas X "Satan Shoes" 🏹
👟Nike Air Max '97
🩸Contains 60cc ink and 1 drop of human blood
🗡️666 Pairs, individually numbered
🗓️March 29th, 2021 pic.twitter.com/XUMA9TKGSX
— SAINT (@saint) March 26, 2021
The timing of the shoe’s release coincides with the release of Nas’s latest video, “Montero (Call Me By Your Name),” which was released Thursday. The music video shows him dancing on a stripper pole on his way down to hell, as well as giving Satan a lap dance.
The title video “Montero” is a reference to Lil Nas X’s real name, Montero Lamar Hill, according to NBC.
Lil Nas X tweeted on March 25 that the song was dedicated to”14-year old Montero.” (RELATED: Lil Nas X Explains Why He Opened Up About Being Gay)
“I wrote a song with our name in it. it’s about a guy I met last summer. I know we promised to never come out publicly, I know we promised never to be “that” type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist,” the statement read in part.
— nope 🏹 (@LilNasX) March 26, 2021
Nike later released a statement and denied their involvement with Lil Nas X. Nike said they did not collaborate on the production of the Satanic shoes by Lil Nas.
“We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
Lil Nas later posted on Twitter what was called an “apology” but once you click on it the video shows him lap dancing on Satan. The shoes were released on the Holiest week in the Christian calendar, the death and resurrection of Jesus Christ.
Nike sued MSCHF.
According to the docs, obtained by TMZ, Nike claims the company’s tricking consumers into thinking it approved the Satan-themed shoes, but Nike insists it didn’t authorize it and “is in no way connected with this project.”
Nike claims MSCHF buys the shoes from Nike, then the artists it works with make their own creative modifications before selling them at a higher price.
Nike’s suing for trademark infringement because the famous Swoosh logo is still prominently featured on X’s shoes. It wants damages, and perhaps more importantly for Nas X … Nike wants the judge to block all sales of the Satan Shoe.
According to Brendan Dunne MSCHF said last week, “It is totally legal in the sense that, because we’re not doing knockoffs, because we are buying their shoes and doing our own art and selling it for more, it’s like 1000 present legal.”
Talked to MSCHF last week before they unveiled the Nike Satan sneaker customs and asked them about the legality of selling them. This is what MSCHF co-founder Daniel Greenberg said then: pic.twitter.com/autTIlkYYZ
— brendandunne (@brendandunne) March 29, 2021