A market research company based in London, England. It was formed by a merger of Ipsos UK and MORI in October 2005, and is a member of the British Polling Council and Market Research Society. Interestingly, ipsos mori is Latin for ‘they die’. During COVID-19, they, along with Bill Gates connected Imperial College London, conducted a study of a 100,000 ‘randomly selected’ group across England (including children) on behalf of the Department of Health and Social Care to “help the government develop its approach to Covid-19 testing” by using the invasiveand meaningless so-called SARS-CoV-2 RT-PCR tests.
In May 2013, The Sunday Times reported that Ipsos MORI had negotiated an agreement with the EE mobile phone network to commercialize the data on that company’s 23 million subscribers. The article stated that Ipsos MORI was looking to sell this data to the Metropolitan Police and other parties. The data included “gender, age, postcode, websites visited, time of day text is sent [and] location of customer when call is made”. When confronted by the newspaper, the Metropolitan Police indicated that they would not be taking the discussions any further.1
