Taking Back Our Stolen History
Rumble
Rumble

Rumble

a Canadian online video platform headquartered in Toronto and founded in 2013 by Chris Pavlovski, a conservative technology entrepreneur from Canada. The platform began as a platform for pets videos then turned to be alternative platform for Conservatives to anti free speech Youtube. many Conservatives share their videos on this platform like Devin Nunes, Sean Hannity, Dinesh D’Souza, Jim Jordan, Mark Dice, Charlie Kirk, Dan Bongino, Steven Crowder, Lara Trump and Simone Gold. The platform forbids pornography, harassment, racist content, copyright infringement, illegal content, and ‘hate speech‘ as a condition required by future partner Donald Trump (at the behest of Jared Kushner) before joining the platform in June 2021. Anything else is permitted according to their terms and conditions. On January 2021 Rumble Files a Lawsuit Against Google for Antitrust Violations.

In direct competition with YouTube, Rumble has grown quickly, reaching a 15 percent market share among US users during 2021, according to Newsmax .

Competitors Concerned about Rumble Censorship Policy, Threats

According to Gab president and CEO, Andrew Torba, Rumble perhaps showed a glimpse of their true colors after threatening competitor and actual free speech video hosting platform Odysee with legal action over a tweet. This isn’t the first time the Rumble has taken action that is antithetical to protecting free speech online. As National File reported in June 2021, Rumble abruptly changed their terms of service to ban “hate speech” and “antisemitism” on the very same day that Donald Trump joined the platform. If that sounds exactly like the same terms of service Big Tech platforms use to censor any and all dissent, that’s because it is.

The tweet from Odysee questioned the authenticity of Rumble’s traffic. In particular Odysee noted that for a video platform Rumble has a very low visit duration time of just over a minute and a half per visit. In comparison other video platforms have much higher visit durations, for example Odysee’s is over 7 minutes, Bitchute’s is almost 8 minutes, and YouTube’s is 21 minutes.

In response, Odysee received a letter from Rumble’s attorneys threatening “aggressive action” if the tweet was not removed by 5pm on December 10th. This of course drew even more attention to Odysee’s tweet after they shared the threatening legal letter on Twitter, calling Rumble’s bluff.

I had the chance to speak with Odysee CEO Julian Chandra who had this to say about the ordeal:

“I used to have a lot of respect for Rumble’s supposed mission. Their course of action here exemplifies what their actual priorities and attitudes are concerning open discussion and speech. They’re threatening to sue over a tweet! If they truly believed in open discussion and debate as they have claimed all this time, they should have replied on Twitter.”

Why move to a platform that has the same rules as Big Tech? Why move to a platform that is beholden to Canadian law? Why move to a platform that markets themselves as a free speech alternative only to ban “hate speech” and send their lawyers after a competing company over a tweet?

None of this adds up to providing a true alternative to Big Tech. What it adds up to is the establishment right’s second subversion attempt of the true alternative tech movement led by companies like Gab, Odysee, Bitchute, and others. They failed to subvert the work we are doing the first time and they will fail again for one simple reason: people want to speak freely. They don’t want some Canadian blockheads telling them they can’t criticize, mock, or make jokes about certain groups of people online.

Rumble’s Terms of Service are now no different than any Big Tech platform. The major difference is that unlike Rumble, Big Tech platforms are at least American companies and have the opportunity to defend free speech protected by the First Amendment as companies like Gab and Odysee are. Rumble, as a Canadian company, does not. So as Conservatives are being told by the talking heads in Conservative Inc. circles to use Rumble, these are things they should keep in mind.

Going Public

Rumble announced on 2 December 2021, plans to go public by way of a SPAC (special purpose acquisition company) merger with CF Acquisition Corp. VI (NASDAQ:CFVI). The merger is currently a “tentative agreement,” but the deal will likely close during the second quarter of 2022. Shares will list on the Nasdaq. As of now, no new trading symbol has been announced. Rumble’s partner, CF Acquisition Corp. VI is sponsored by financial services firm Cantor Fitzgerald. One of the company’s earlier SPAC ventures was recently touted by InvestorPlace‘s Josh Enomoto.

Chris Pavlovski, Rumble Founder and CEO, describes it as the “next generation video platform for user generated content creators.” It is built on a type of rights management technology powered by a ranking algorithm. In addition to Rumble, Pavlosvski founded global IT company Cosmic Development after getting his start at Microsoft.

According to a statement released by the company, Rumble was founded upon the principle that “all creators should have the opportunity to freely express themselves and reach their followers without censorship or restrictions.”

Pavlovski has emphasized a desire to create a platform that is “immune to cancel culture.” Consequently, Rumble has become popular with conservative firebrands. The list of supporters includes Stephen Crowder, former Texas Congressman Ron Paul and Florida Congressman Matt Gaetz.

Cantor Fitzgerald Chairman and CEO Howard Lutnick has called Rumble “the most exciting social media and video distribution platform in the market today.” Additionally, he has lauded its recent growth statistics and touted it as a new market opportunity for investors and content creators.

The Boards of Directors at both companies have unanimously approved the merger. This indicates that there are likely few hurtles standing in the way of the deal. Rumble stock holders have agreed to support the deal.

After the deal has closed, Pavlovski will maintain voting control. This will enable him to “facilitate execution of Rumble’s neutral mission on behalf of all stakeholders.”

Distribution Deal with Trump’s New Platform

Howard Lutnick, the CEO of Rumble’s parent company Cantor Fitzgerald, stated on December 6, 2021 that they have worked out a distribution deal with former President Donald Trump’s planned “TRUTH” social media platform.

“Truth and the 45th president are going to use Rumble’s infrastructure, their technology, their cloud distribution capability, so they are going to be a service provider, a tech provider to the president’s Truth Social,” Lutnick told interviewer John Bachman on his “John Bachman Now” show.

Lutnick continued during the interview: “What this is, is people with political ideology being asked to leave YouTube, comedians are now coming over, gamers are coming over. It’s a broad group of people who don’t want to be censored.”

“They want to be able to speak their minds, speak their truths, and speak their opinions. So I think Rumble, which is neutral down the middle, I think it’s going to get a huge following of people who just want to speak their minds.”

Lutnick further iterated that Rumble, after the deal struck with his company, will “have the money now to go do whatever they want to do.” Trump’s anti-Big Tech social media startup raised $1 billion from investors over the weekend to fund the 45th president’s digital media venture.

On this special episode of ‘Life, Liberty, & Levin’, Mark Levin first sits down with the CEO of Parler John Matze to discuss his background and how he started Parler; and then interviews Chris Pavlovski, Rumble’s Founder and CEO (beginning around the 23:10 mark below):

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